Aymeric Mantoux

Just a few months ago, no one would have bet that LVMH, the global leader in luxury goods and owner of 70 wine and spirits brands, would invest in a non-alcoholic wine startup. Coincidence or opportunity? Not really. Drinking alcohol-free beverages is now a global trend. This market is projected to exceed €500 billion by 2027.

In just a decade, the former far-left stronghold has become a key destination for fashion, art, and luxury. The Rencontres d’Arles photography meetings have significantly put this ancient city on the trend map—a phenomenon just beginning

Until very recently, the Olympics, the world’s most significant popular event, and luxury had never truly harmonized. Today, numerous brands, from Dior to Louis Vuitton, including Chaumet and the official timekeeper, Omega, are competing for recognition within the Olympic rings. Here’s the breakdown.

Due to ongoing trade disputes surrounding European electric vehicle imports, Beijing has launched a sweeping offensive against the spirits of the Old Continent, which is its primary market.

J.M Weston, the French luxury shoemaker founded in 1891 by Eugène Blanchard, is now owned by the Descours family’s EPI holding company. Its president, Marc Durie, shares his vision and future developments for this artisanal nugget.

A solo exhibition on the sidelines of the 60th Venice Biennale and a new collaboration with Hublot (LVMH), adding to a growing list of partnerships—2024 marks a high point in the career of American artist Daniel Arsham, one of the most sought-after creators in the world.

Globally, artist-made jewelry’s value continues to rise, and the rare exhibitions dedicated to their collectors are in high demand. Here’s a look at a recent phenomenon that’s gaining momentum.

The 2024 edition of the event is more than ever under the patronage of leading luxury brands. In addition to global labels like Hermès or Tod’s, which were already present, watchmaking brands are also battling to have their say.

Despite an overall slowdown, Camus Cognac is progressing thanks to Cyril Camus’ approach to making it an internationally recognized luxury and craft brand, through verticalized production, enhancement through experience and the adoption of eco-responsible practices.

Japan, often celebrated for its precision and craftsmanship, is a notable contender in the world of luxury timepieces. A prime example of this mastery is Grand Seiko, an esteemed institution that rhymes with precision. Take an exclusive tour with us through the Grand Seiko Studio in Shizukuishi, which has remained secluded since its inauguration in 2020.

Far from the flashy and festive Mykonos or Paros, the pearl of the Aegean Sea, favored by the Kennedys, has long remained a well-kept secret. That is until contemporary art collectors and artists set their sights on this rare gem.

With the Paris 2024 Olympics drawing closer, Parisian hotels are still far from full. Major luxury brands are uncertain about the impact to expect from the Olympic events. However, Paris is expected to benefit in the long term.

The global leader in luxury has always focused on leading brands in fashion, leather goods, wine, and spirits. Long underestimated, the watchmaking category is now receiving all the attention from the group. Its ambitious plans are materializing in an annual event, the LVMH Watch Days.

In the face of the climate emergency, brands are showing inventiveness and creativity, such as the champagne brand Telmont, whose shareholders include Leonardo DiCaprio and the Rémy Martin group.

Sake imports in Europe have more than doubled since 2020, a trend indicating not just popularity but a genuine enthusiasm for the traditional Japanese alcoholic beverage. This trend is exemplified by the success of Schichiken, a sake producer.