Style & Experiences
Sport
Rolex Series: The Ambition to Take Show Jumping into a New Era
Launched in 2024, the Rolex Series now brings together seven of the world’s most prestigious show jumping competitions. The stakes go far beyond mere competition: the goal is to make the sport spectacular and more appealing to a wider audience, while maintaining the same rigorous standards of excellence. Just a few kilometers from Brussels, the Brussels Stephex Masters may offer one of the most accomplished examples of this blend of top-level competition, hospitality, and the world of luxury.
Franziska Gsell, CMO of IWC Schaffhausen: “You choose a watch for what it says of you”
On May 20, Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen, was invited to the UNIL-HEC Lausanne campus to participate in a panel discussion on the topic: “The Power of the Brand Universe: How IWC Schaffhausen engineers an Emotional Response.”