While 1.3% of watches now account for 75% of growth in the Swiss watch market, brand executives interviewed at the Geneva Watch Days also pointed to another trend: sales are picking up again in the under-4,000-franc segment. Two realities now define the watch industry: ultra-luxury on one hand and affordable watches on the other.

Away from the spotlight of the Piazza Grande, another festival is taking place. Private dinners, encounters with stars, impromptu conversations and fundraising: since 2008, the Leopard Club has established itself as one of the places where cinema, business and high society intersect. But behind the glamour, its mission is far more strategic.

With the publication of the “2025 Sustainability Report”, Audemars Piguet has clearly set out its sustainability objectives, which the brand has supported with several commitments, including the phasing out of ruby sourcing and the allocation of 2% of its turnover to its two Foundations. Luxury Tribune was able to conduct an exclusive on-camera interview with Ilaria Resta, the brand’s CEO, about these developments.

For its 100th anniversary, the brand presents the Monarch: not an ultra-limited collector’s piece, but a model designed to be a timeless icon. Drawing on archival references and technical precision, it distills a century of history into a contemporary watch with a vintage style. The story of a creation that, in its very essence, tells a century of history.

By refocusing the strategy on the product, the company’s CEO Gregory Kissling aims to reestablish Breguet at the heart of fine watchmaking.

In China, as birth rates hit historic lows, spending per birth continues to rise in the luxury segment. The most obvious evidence: entire floors of prestigious hotels like the Four Seasons are being rented out to provide 24-hour nursing care, postpartum fitness programs, and private chef services. This is a reinvention of an ancient Chinese tradition (zuo yuezi), which is now spreading to the West.

A paradise for high-end tourism, St. Moritz continues to embody Alpine excellence. Just ten kilometers away, Sils Maria cultivates a different vision of luxury: more discreet, more cultural, and more contemplative. The recent opening of the Chesa Marchetta hotel illustrates this profound evolution in the Engadine, where the experience has become just as important as prestige.

Two hundred and fifty years after the Declaration of Independence, the American dream continues to make the country the world’s most sought-after destination. The remaining question is where it is still embodied. Jackson Hole, Santa Barbara, Fort Worth: three enclaves where the art of living and a favourable tax regime attract prominent figures and the ultra-wealthy.

In Milan, the issue of subcontractors – brought to light, among others, by the Loro Piana case – reveals the flip side of an industrial model in which artisanal excellence coexists with production lines that are becoming increasingly difficult to control.

Launched in 2024, the Rolex Series now brings together seven of the world’s most prestigious show jumping competitions. The stakes go far beyond mere competition: the goal is to make the sport spectacular and more appealing to a wider audience, while maintaining the same rigorous standards of excellence. Just a few kilometers from Brussels, the Brussels Stephex Masters may offer one of the most accomplished examples of this blend of top-level competition, hospitality, and the world of luxury.

The Rencontres de la Photographie draws the world’s elite of the photography world to Arles. In recent years, major luxury houses—from Louis Vuitton to Guerlain—have realized that the city is the only place in France where culture, money, and desire intersect without (almost) ever clashing.

Thirteen years ago, he was the first fashion designer from sub-Saharan Africa to be included in the Paris Haute Couture Week schedule. Once again this year, Imane Ayissi will present his Autumn-Winter 2026–2027 collection from July 6 to 9. It’s an opportunity to revisit his unique world, at the crossroads of haute couture and African textile traditions.

Whether established or emerging, exhibiting at Art Basel can change not only an artist’s fate, but also that of a gallery. For its 56th edition, the world’s leading art fair continues to surprise with breathtaking installations, ranging from those by renowned Japanese visual artist Tadashi Kawamata (Ruinart Art Lounge) to the young Swiss painter Marius Steiger.

Long seen as Asia’s discreet manufacturing hub rather than its glamorous showcase, Vietnam is undergoing a major transformation. Southeast Asia’s most capitalist communist country is now attracting the world’s leading luxury brands at an almost defiant pace. It has even seen an influx of Russian, Korean, and European visitors since the conflict in the Middle East.