Audemars Piguet is announcing the launch of its first jewelry collection, inspired by the codes of the Royal Oak. Ilaria Resta, the brand’s CEO, is clear about her intentions: Audemars Piguet is entering the jewelry world not to create a new business unit, but to sharpen and amplify its watchmaking expertise.

While 1.3% of watches now account for 75% of growth in the Swiss watch market, brand executives interviewed at the Geneva Watch Days also pointed to another trend: sales are picking up again in the under-4,000-franc segment. Two realities now define the watch industry: ultra-luxury on one hand and affordable watches on the other.

Away from the spotlight of the Piazza Grande, another festival is taking place. Private dinners, encounters with stars, impromptu conversations and fundraising: since 2008, the Leopard Club has established itself as one of the places where cinema, business and high society intersect. But behind the glamour, its mission is far more strategic.

With the publication of the “2025 Sustainability Report”, Audemars Piguet has clearly set out its sustainability objectives, which the brand has supported with several commitments, including the phasing out of ruby sourcing and the allocation of 2% of its turnover to its two Foundations. Luxury Tribune was able to conduct an exclusive on-camera interview with Ilaria Resta, the brand’s CEO, about these developments.

For its 100th anniversary, the brand presents the Monarch: not an ultra-limited collector’s piece, but a model designed to be a timeless icon. Drawing on archival references and technical precision, it distills a century of history into a contemporary watch with a vintage style. The story of a creation that, in its very essence, tells a century of history.

Glitter, total freedom, and a merciless door policy: Studio 54, the iconic club of 1970s New York, closed its doors 40 years ago, but its myth still electrifies Gen Z, who have made it the ultimate symbol of FOMO.

In China, as birth rates hit historic lows, spending per birth continues to rise in the luxury segment. The most obvious evidence: entire floors of prestigious hotels like the Four Seasons are being rented out to provide 24-hour nursing care, postpartum fitness programs, and private chef services. This is a reinvention of an ancient Chinese tradition (zuo yuezi), which is now spreading to the West.

A paradise for high-end tourism, St. Moritz continues to embody Alpine excellence. Just ten kilometers away, Sils Maria cultivates a different vision of luxury: more discreet, more cultural, and more contemplative. The recent opening of the Chesa Marchetta hotel illustrates this profound evolution in the Engadine, where the experience has become just as important as prestige.

Two hundred and fifty years after the Declaration of Independence, the American dream continues to make the country the world’s most sought-after destination. The remaining question is where it is still embodied. Jackson Hole, Santa Barbara, Fort Worth: three enclaves where the art of living and a favourable tax regime attract prominent figures and the ultra-wealthy.

During New York Fashion Week, Bulgari has taken over the High Line with a public art installation by Plastique Fantastique. The latest stop on the global Serpenti Infinito journey, the monumental work embodies the Roman house’s strategy to accelerate its growth in the U.S. market by betting on emotion and cultural immersion.

Launched in 2024, the Rolex Series now brings together seven of the world’s most prestigious show jumping competitions. The stakes go far beyond mere competition: the goal is to make the sport spectacular and more appealing to a wider audience, while maintaining the same rigorous standards of excellence. Just a few kilometers from Brussels, the Brussels Stephex Masters may offer one of the most accomplished examples of this blend of top-level competition, hospitality, and the world of luxury.

The Rencontres de la Photographie draws the world’s elite of the photography world to Arles. In recent years, major luxury houses—from Louis Vuitton to Guerlain—have realized that the city is the only place in France where culture, money, and desire intersect without (almost) ever clashing.

Thirteen years ago, he was the first fashion designer from sub-Saharan Africa to be included in the Paris Haute Couture Week schedule. Once again this year, Imane Ayissi will present his Autumn-Winter 2026–2027 collection from July 6 to 9. It’s an opportunity to revisit his unique world, at the crossroads of haute couture and African textile traditions.

Whether established or emerging, exhibiting at Art Basel can change not only an artist’s fate, but also that of a gallery. For its 56th edition, the world’s leading art fair continues to surprise with breathtaking installations, ranging from those by renowned Japanese visual artist Tadashi Kawamata (Ruinart Art Lounge) to the young Swiss painter Marius Steiger.