Prof. Perrine Desmichel

Prof. Perrine Desmichel

Luxury Tribune

Perrine Desmichel (Master from HEC Paris, PhD from HEC Lausanne, and Postdoctoral Program at Kellogg School of Management) is an Assistant Professor of Marketing at ESCP Business School. Her research and teaching interests resolve around experimental research, consumer behavior, and luxury consumption. She has presented her work in the largest Marketing conferences (e.g., AMA, ACR, EMAC) and published articles in Journal of Retailing, Current Opinion in Psychology, and Organizational Behavior and Human Decision Processes.

Articles de Prof. Perrine Desmichel

Opinion

Should Luxury brands be interested in the streaming phenomenon?

By Prof. Perrine Desmichel

Iconic must-have or Ephemeral new collection: the crucial choice
StrategyAcademic

Iconic must-have or Ephemeral new collection: the crucial choice

By Prof. Perrine Desmichel

In 2023, NFTs will be the holders of exclusive knowledge
StrategyAcademic

In 2023, NFTs will be the holders of exclusive knowledge

By Prof. Perrine Desmichel

Hedonism: more than ever key to the customer buying experience
StrategyAcademic

Hedonism: more than ever key to the customer buying experience

By Prof. Perrine Desmichel

Tomorrow’s managers call for a more sustainable and fairer luxury industry
Strategy

Tomorrow’s managers call for a more sustainable and fairer luxury industry

By Prof. Perrine Desmichel

    Conçu par Antistatique