Listening to time

 

To launch the new Portugieser collection at Watches and Wonders in April 2024, Swiss watchmaker IWC Schaffhausen teamed up with a scientist and a music composer to create an original music playlist: A tribute to eternity. Created by film composer Hans Zimmer and renowned physicist Brian Cox, it was performed for the first time this summer in London by an orchestra (the Britten Sinfonia) at the prestigious Royal Opera House, during Brian Cox’s live show “Symphonic Horizons”. Through this musical choice, IWC has chosen to honor science, art and time, to reflect the beauty and timeless nature of the Portugieser, the Swiss watch manufacturer’s first secular calendar.