Vacheron Constantin launches a new programme of certified pre-owned watches

Vacheron Constantin has enjoyed considerable success in the watch industry in recent years, and is now one of the most desirable brands in fine watchmaking, continuing to gain market share (according to Morgan Stanley's 'Seventh Annual Swiss Watcher' report, published in February 2024, the brand's market share is estimated to have increased by 25 basis points).

The brand's value at auction remains good for rare models, and is even soaring for watches with complications in the Patrimony or Cabinotiers collections. Some of the simpler models in the current collection that are still in production are fetching slightly lower prices. In this context, mastering the second-hand market is strategic and essential to maintaining the brand's heritage value at the highest level.

The CPO second-hand watch programme now offers models that have been meticulously inspected, certified and maintained by Vacheron Constantin's watchmakers, thus guaranteeing the highest standards of quality. A two-year international guarantee, a digital passport and a CPO letter of guarantee accompany this initiative.

Launched worldwide in collaboration with the well-known Watchfinder resale platform, Vacheron Constantin's CPO programme will also be extended 'to other partners in the very near future', according to the brand's press release. Note that Vacheron Constantin already offers a service for vintage watch sales in its own boutiques, with the Les Collectionneurs programme.

The CPO programme now extends the range of watches certified by the brand and confirms the need to control the expanding market.