TRASCE, the consortium uniting the beauty industry in the field of sustainability
By Eva Morletto05 février 2024
Product traceability and transparency are becoming increasingly important issues for beauty and cosmetics brands. To this end, a new consortium has been set up: the TRASCE (traceability alliance for sustainable cosmetics) project.
TRASCE is an alliance of fifteen top-of-the-range beauty brands, including Dior, Chanel, Clarins, Sisley, L'Oréal, Shiseido, L'Occitane, Estée Lauder and Nuxe. They have all pledged to work together to analyse their respective supply chains and suppliers on a common platform called Transparency-One.
The main objective is to highlight the voluntary contribution of each company involved in sustainable development issues (CSR), considering environmental practices, human rights, the protection of local communities and workers, and the transparency of commercial practices.
The TRASCE project, which aims to consolidate a collective approach to CSR risks and a common interpretation of the data, has been sponsored by the Fédération des Entreprises de la beauté (FEBEA), the sector's trade association which brings together over 300 companies and is involved with the French government in studying new legal measures to promote eco-responsible approaches and combat opaque or misleading commercial practices.
TRASCE aims to monitor the entire production process, from beauty product formulas to packaging, to help industries in their ecological transition with uniform and effective methods.
In a press release, the L'Oréal group stressed its desire to respond to "three fundamental challenges for the industry: strengthening the collective understanding of supply chains, assessing the related social and environmental risks, and determining the actions needed to support supply chains in their transition".
Cross-monitoring of supply chains and processes between the brands and the involvement of the FEBEA union would help avoid any risk of greenwashing.
Some of the biggest beauty brands, such as the L'Oréal group, luxury giant LVMH and Estée Lauder, have already been involved in a sustainable and eco-responsible approach through another joint initiative: the EcoBeautyScore, an evaluation system launched in 2022 and comparable to EcoCert for food and textiles, designed to rate the impact of cosmetic products on the planet.
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