The holding company created by Marco Bizzarri invests in Elisabetta Franchi

Following the announcement of the creation of Nessifashion, a company focused on supporting emerging fashion brands and strategic consulting, former Gucci CEO Marco Bizzarri reports his first investment in the Elisabetta Franchi brand.

Earlier this week, the former Gucci strongman announced the creation of Nessifashion, a holding company keen to invest in luxury goods. This operation was carried out following the non-competition clauses stipulated by Kering and linked to Marco Bizzarri's departure from Gucci in September 2023. Marco Bizzarri arrived at the head of the Italian brand in 2014, and his commercial strategy significantly contributed to the exponential growth in the label's sales. While it posted sales of €3.9 billion in 2015, Kering's flagship was worth €9.6 billion four years later.

As reported by WWD on 4 April, Nessifashion has launched its first operation: the agreement with Italian label Elisabetta Franchi, a luxury ready-to-wear brand with a classic feminine style and a reputation for its commitment to animal protection. The brand was founded in 1996 by fashion designer Elisabetta Franchi in Bologna. The brand quickly established a strong reputation thanks to the excellence of its craftsmanship and use of premium materials.

This transaction will enable Nessifashion to take a 23% stake in the company. Marco Bizzarri will be appointed chairman of the group, and financial forecasts are positive. The former Gucci CEO predicts sales of €170 million in 2024 and a profit margin of 32% of projected sales.

In a press release, The businessman was confident: "This new chapter in my professional life will focus on investing in companies and human resources of value." He commented on the investment in the Italian brand: "Elisabetta Franchi is an autonomous, resilient, highly successful entrepreneur with a clear vision of how her brand will evolve in the future." Bizzarri will probably want to resume the company's positioning in the luxury segment and possibly reconsider a stock market listing, a hypothesis launched in 2020 and then abandoned in the face of the difficulties associated with the pandemic.