A traceable cognac

The luxury brand Hennessy, founded in 1765 and leader in the cognac market, has joined the Aura Blockchain consortium, a non-profit organisation that provides tools to improve transparency and trust by creating a unique customer experience, thanks to its solutions and blockchain technologies adapted to each sector.  Founded by LVMH, Prada Group, Cartier, a member of the Richemont Group, and OTB Group, the Aura Blockchain consortium will be able to offer enthusiasts of Hennessy products complete traceability throughout the manufacturing process, while bringing value to its entire distribution network.