Resilient first quarter sales ended 30 June 2024, for the Richemont group
By Eva Morletto16 juillet 2024
Swiss luxury giant Richemont, parent company of iconic brands such as Cartier, published its new financial results on Tuesday 16 July. Quarterly sales were down slightly by 1% at real exchange rates, to €5.3 billion. The main factor behind the decline was the Asian market, and in particular watch sales.
However, the 1% fall in sales should be viewed in the light of the Richemont group's financial year to date, since excluding the effect of exchange rates, results would correspond to +1% in the first quarter, calculated over April, May and June. Analysts were expecting sales to increase by +2%, so the results are barely below expectations. First-quarter sales came to €5.3 billion.
In the official press release, Richemont highlights the difficulties of the Chinese market: the Asia-Pacific region proved to be a real drag, with an overall decline (excluding Japan) of -19%. More specifically, the zone comprising China, Hong Kong and Macao recorded a decline of -27%, while Malaysia and South Korea posted positive results. In the same period a year ago, Richemont posted a +19% increase in sales.
Richemont's jewellery sector recorded single-digit growth of +4% at constant exchange rates, as did the Group's "Other" sector (which includes the Group's fashion and accessories houses), with growth of +6% at constant exchange rates, offsetting the decline in sales of the watchmaking houses, which fell by -13% at constant exchange rates, affected by heavy exposure to Asia-Pacific. The press release nevertheless notes "the resilience of Vacheron Constantin and A. Lange & Söhne".
Compared to other luxury majors, the Swiss group is showing a relative stability in these troubled times for the sector as a whole. The press release also emphasises the group's strength in a "macroeconomic and geopolitical environment that remains uncertain". This stability seems to be reassuring the markets, after the mixed performances of other luxury companies such as Burberry had a negative impact on the opening of the stock markets. The happy exception in a sluggish Asian market is Japan. The weak yen is stimulating purchases by foreign travellers, especially from China. In fact, sales in Japan rose by 59%.
The American market also posted growth of +10% across a range of distribution channels. This is a fairly positive sign: the crisis is beginning to fade across the Atlantic. Europe, meanwhile, is stabilising, with an increase of +5%. Optimism seems to be tentatively returning.
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