More than 400 jobs created at Prada Group

The hiring initiative is expected to be completed by the end of 2023 and will be focused in the regions that host Prada's production hubs and workshops, mainly in Tuscany, Umbria and Marche.

Most of the positions will be given to students of the Prada Group Academy, the school of excellence in craftsmanship where every year, for the past twenty years, fashion professionals have been trained in the fields of leather goods, embroidery, ready-to-wear design, as well as in communication and the development of technologies to optimize customer relations. 

Massimo Vian, industrial director of the iconic Italian brand, said that Prada wants to invest heavily on its workforce and new talents, "consistent with what was announced during our Capital Markets Day at the end of 2021.(...). The Prada Group Academy will become increasingly crucial for the future preservation of our know-how and the one of the sector."

Prada intends to make the entire manufacturing process of its products autonomous, in order to guarantee a verified traceability throughout the production process and to face the ever increasing demand of goods from the international market.

According to the study by Research and Markets, including Prada's performance in recent years, the global luxury goods market is expected to reach $370 billion by 2030, growing at an average rate of more than 5% per year.

The Italian luxury group has reported record sales of 4.2 billion euros in 2022. Among the most popular brands, Miu Miu, owned by the Prada group, saw its sales increase by 20%. The parent company, meanwhile, recorded a positive jump of 25%.