Moncler will be lighting up London Fashion Week with The Art of Genius

Originally, the Italian Remo Ruffini, CEO of the brand, wanted to imagine a new commercial perspective for the company. Against the usual fashion standards, paced entirely by the succession of seasonal collections, the Moncler Genius offer since 2018 original collections, the result of many collaborations with cutting-edge designers and artists, and produced in limited editions and monthly drops, away from the classic calendar.

The format quickly caught the enthusiasm of the customers, drawn by the constant quest of exclusive innovations and surprises. Through the Moncler Genius project, the brand's collaborations are not just limited to the world of fashion, but have extended to music, culture, visual art and sports.
In the live-show at L'Olympia, famous brands and world renowened artists will present their vision, their concepts, their collections to the public. On stage, we will enjoy performances from artists such as Pharrel Williams or Alicia Keys, or other creative projects designed by brands in partnership with Moncler, such as Mercedes-Benz or Adidas Originals. The objective is clear: Moncler wants to progressively move from a simple one-off collaboration to a co-creation approach with multiple actors from different sectors. At the core of the event, the presentation of the new capsule edition created with Rick Owens (Moncler + Rick Owens).

Moncler's new global business momentum has yielded new sales prospects which can also be reflected in the financials: in the first three quarters of 2022, the brand reported sales of €1.25 billion, and a +30% growth (from January to September 2022) compared to the same period of the previous year. And when compared to 2019 - the key pre-pandemic year - this growth is even more significant: Moncler recorded from January to September 2022 + 57% in sales compared to 2019, a jump powered by the dozens of exclusive worldwide events that were organized.