Miu Miu, brand of the year according to the Lyst platform

In its "Year in Fashion 2022" report, Lyst was able to observe the behaviour of millions of internet users and decided that Miu Miu had been unanimously chosen as the brand of the year, thanks to the appeal of its iconic pieces. These include the Wander bag and the timelessly charming mini skirts.

Compared to the previous year, searches for the Prada Group brand rose by +34%. The spring-summer 2023 collection reached more than 23 million views on Tiktok.

This year is undeniably positive for the Italian luxury group: in the first half of the year, its profit reached 188 million euros, thanks to a jump in sales in Europe and the United States, which compensated for the slowdown in the Chinese market due to the health crisis.

In parallel, Lyst analysed the most followed collaborations on the net. Jacquemus and Nike were the most popular partnership: web searches increased by +2,575% from the announcement of the capsule collection at the end of June. Around 500,000 visitors flocked to the brand's website. Jacquemus is one of the most successful brands this year: searches on the platform have risen by 55%.

The "Year in Fashion 2022" report takes into account several factors: the analysis of internet users' behaviour during key moments in the life of brands, such as seasonal fashion shows, and the identification of the most striking houses and collaborations.
While Balenciaga is currently facing a major controversy over its advertising campaign, which provoked worldwide outrage, its haute couture show was the most followed fashion moment: searches dedicated to the label immediately after the show increased by 525%.

The Diesel brand has also been increasingly successful this year. The strategy of the label, now headed by Glenn Martens, is to position itself more and more in the luxury sector, gradually moving away from the casual dimension.