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India-Swiss Trade Deal: A Win for the Watch Industry?

Shilpa Dhamija

By Shilpa Dhamija26 septembre 2024

India will phase out import tariffs on Swiss watches from 22% to 0% following the ratification of a trade agreement with the European Free Trade Association (EFTA). This move is expected to unlock vast growth potential for the watch industry in one of the world’s fastest-growing economies. How does India stand to gain?

After sixteen years of negotiations, the European Free Trade Association (EFTA), which includes Switzerland, Norway, Iceland and Liechtenstein, has signed a free trade agreement with India. Here, the 2024 edition of Watches and Wonders in Geneva, Switzerland (WWGF/KEYSTONE/Valentin Flauraud)

On March 10th, 2024, a significant milestone was marked in international trade as India signed its first-ever free trade agreement (FTA) with a European partner. After 16 years of negotiations, the European Free Trade Association (EFTA)—comprising Switzerland, Norway, Iceland, and Liechtenstein—signed an FTA with India, home to 1.45 billion people, the world’s most populous country, to strengthen bilateral trade.

A key provision in this deal is the gradual reduction of India’s import tariffs on Swiss watches from 22% to 0%, in seven equal annual instalments, starting from the agreement’s enforcement date. 

The significance of Indo-Swiss trade relations

Swiss Federal Councillor Guy Parmelin and Indian Minister of Commerce and Industry Piyush Goyal at the EFTA signing ceremony on 10 March 2024 (DR)

India has become a crucial growth market for luxury and premium watch brands, driven by the rising spending power of its affluent population. In 2023, India imported CHF 219 million worth of watches. Though this accounted for less than 1% of global Swiss watch exports, the growth trajectory is notable—India saw a 39% increase in Swiss watch imports by value compared to 2021.

Overall, India is Switzerland’s 7th largest global trading partner with gold accounting for about 80% of India’s Swiss imports. However, gold trade was excluded from the FTA.

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