Heristoria, the sales platform for archive items launched by LVMH

From the period of Art Nouveau to the 2010s, the time frame for the selection of vintage objects is very broad. And yet, this is the core concept of the new digital sales platform Heristoria. Launched by LVMH, it showcases the style and craftsmanship of the group's brands around iconic pieces.

The sale of each object will be accompanied by a unique experience: beyond owning a piece that has helped shape the history of fashion, wine, jewellery or other group businesses, the item will be handed over in person, during a meeting organised in an emblematic location of the chosen brand.

Thanks to the diversity of the luxury brands represented, LVMH is able to offer a wide range of exclusive and unusual locations for this meeting. For example, one can be offered a meeting in a haute couture workshop, with the possibility of witnessing the ritual of alterations, or a private visit to a grand cru champagne cellar, including a tasting.

The online platform starts with a selection of 29 exceptional pieces and almost all the activities of the luxury group are represented: perfumery, fashion, leather goods, fine wines and fine jewellery.

The common thread running through all the objects on offer is their rich, unique and vintage history. A 1920 Moynat leather travel trunk sold for 9000 euros, a Hubert de Givenchy dress in black satin from the autumn/winter 1956 collection sold for 12,000 euros, or, more accessible, a ring and earrings from the Panther's Paws collection, designed by the jeweller Samuel Fred in the 1960s, sold for 2000 and 3500 euros respectively, are available for sale.

The Heristoria project was presented by Gerosine Henriot, (head of management control for Bulgari France) on the DARE platform, the incubator created by LVMH to examine and select innovative entrepreneurial solutions. Laurence Mayer and Nicolas Forge (who had already participated in the launch of Nona Source, a website dedicated to the marketing of high-end unsold fabrics) joined Gerosine Henriot in this project, whose name combines the terms "heritage" and "storia" (history in Italian).