Ferrari announces its 2022-2026 strategic plan

On June 16th 2022, Ferrari hosted its Capital Markets Day, the last of which was in September 2018, to present its 2022-2026 strategic plan and the actions it will be taking to embrace future opportunities. According to the luxury brand’s press release, “the company is entering a new and exciting chapter of its journey, ready to push the boundaries further than ever”. After proving its ability to deliver the 2018-2022 business plan despite de Covid-19 pandemic, encompassing the launch of 15 new cars and a 25% increase in the client base (with new clients who are on average eight years younger than the previous ones), the next chapter of the company seems all the more promising.

The strategic plan for the four years to come relies mainly on four paths. First of all, Ferrari is focusing of preserving its uniqueness, whilst simultaneously enriching its portfolio. Indeed, 15 new cars will be unveiled from 2023 to 2026, all targeting a specific client base. In order to maintain uniqueness, the product offer of the next years will include, besides range models, Icona and Supercar, as well as special series (limited respectively to 5% and 10% of total volumes).

Next, Ferrari is continuing to develop, design and handcraft its three powertrains, ICE (internal combustion engine), hybrid, and electric. By 2026, the company is targeting a well-diversified product portfolio, composed of 60% hybrid and full-electric and 40% ICE. The first full electric Ferrari will be unveiled in 2025.

Another main focus of the brand is enhancing its value, privileging revenue over volume. Ferrari has set its goal to achieve net revenues of 6.7 billion Euros in 2026, with a compounded annual growth rate of 9%, mainly driven by car-related activities. Additionally, the brand announced that shareholders will benefit from a dividend pay-out increase from 30% to 35% of adjusted net income from 2022 onwards.

Lastly, Ferrari stated that the company was taking deliberate actions to achieve full carbon neutrality by 2030.  Measures such as implementing biomethane for the trigenerator, the installation of photovoltaic panels, fuel cell-based systems and reducing the vehicle use phase CO2 emissions have been presented. Moreover, in terms of climate contribution, the brand is approaching two distinct pillars. The first commitment is the purchase of certified carbon avoidance and sequestration credits, and the second action is the creation of Bosco Ferrari, an Italian reforestation project with the aim to act locally.