Conference: How can tomorrow’s luxury deal with its heritage?

The conference “Corporate culture: how tomorrow’s luxury can deal with heritage” organised by The Vendôm Company and moderated by Cristina D’Agostino, founder and editor-in-chief of Luxury Tribune reunited on the 7^th of October 2021 three industry experts on luxury, entertainment and hospitality. On stage, live from Geneva and broadcast via zoom, François-Henry Bennahmias, CEO of Audemars Piguet, Mathieu Jaton, CEO of the Montreux Jazz Festival and Philippe Rubod, Founder and CEO of Swiss Hospitality Global discussed how they have managed change in their respective industries, defined the notion of innovation and how to manage it, while preserving their brand's desirability to tomorrow's talent.

It was with the importance of desirability for luxury brands that the debate was launched by Cristina D'Agostino. Indeed, being innovative, visionary or ethical are no longer sufficient prerequisites to remain competitive today. Concepts such as inclusion, mentoring and empathy are strong concepts that industries must be able to deploy in their management and internal and external communication, in order to seduce the public, but also to recruit young talents. Concepts that could define what we could call "casual luxury".