Estée Lauder and Messika form a Partnership

Premium cosmetic brands are thriving, according to McKinsey analysts, who predict a doubling of sales by 2027, totaling $40 billion. This growth provides brands with the opportunity to explore new collaborations and forge unprecedented partnerships. Estée Lauder, for instance, is launching an exclusive collection in partnership with the jewelry brand Messika, simultaneously in Switzerland, Germany, and France.

The collector's collection, available on Estée Lauder's e-commerce site ( and on Globus.ch for the Swiss market) and in a selection of stores (including Globus in Switzerland exclusively), revolves around the theme of diamonds, a shared interest between high-end cosmetics and jewelry. While diamonds are the absolute stars of Messika's collections (Valerie Messika is the daughter of diamond dealers), diamond extract is also found in the patented formula of Estée Lauder's Re-Nutriv Ultimate Diamond skincare range.

This collaboration aims to offer customers an exclusive reinterpretation of the packaging for two Estée Lauder flagship products: the Transformation Sculpted Cream and the Rich Energy-Revealing Cream. The collaboration will continue throughout the year, with plans to create a unique box containing several Estée Lauder products for the holidays. Messika's craftsmen will work on the box so that it can be used as a jewelry case afterward. According to Anne Toussicot, EMEA General Manager of Estée Lauder, 'This partnership will attract a new generation of luxury enthusiasts.' This is stated in the press release. As for Valérie Messika, she says she is 'very proud to collaborate with Estée Lauder, an iconic luxury beauty brand. Like Messika, Estée Lauder is an innovative and leading global brand founded by a visionary woman.'

To make this collaboration even more appealing, an exclusive contest (starting January 15th) is being organized for Swiss customers. The prize to be won is a one-carat diamond worth 15,000 Swiss francs. Valerie Messika, the founder and artistic director of the jewelry house, will personally present this prize to the lucky winners. They will be selected through hidden messages in the packaging of 500 limited edition Re-Nutriv Ultimate Diamond Transformation Sculpted Creams by Messika x Estée Lauder.

Messika has stood out with growing success in recent years, asserting a strong identity in the jewelry world. The brand generates 70% of its sales internationally and has approximately 530 points of sale worldwide. Its increasing popularity among international celebrities accentuates its desirability. In 2023, its turnover was approximately 115 million euros, a testament to the success of a company that still defines itself as a family-owned SME (Small and Medium-sized Enterprise). Last year, Messika opened its first flagship boutique in Nanjing, China, marking a significant milestone in its international expansion.