Clarins has just acquired a new estate in Provence, ensuring autonomy in raw materials and complete traceability of its products. By adopting regenerative agricultural practices, the brand aims to produce one-third of its ingredients within five years.
In the cosmetics sector, integrated sourcing, which involves acquiring estates to cultivate the plants needed for beauty product manufacturing, offers many advantages. Clarins seems to have embraced this concept: after purchasing an estate in Savoie and establishing a laboratory in the Alps to observe the reaction of different plant species in extreme weather conditions, the French house has concluded the acquisition of a second estate in Provence, Domaine Sainte Colombe. This new 115-hectare site near Nîmes will enable the company to independently source plants and flowers necessary for producing high-end beauty products.
Clarins will thus be able to track the entire supply chain, from the source to the finished product, enabling exemplary traceability, for which the slogan is already formulated: "From the field to the skin." The company will follow the principles of regenerative agriculture, with the first harvests planned for 2025-2026. On this site, as in Savoie, the development of a research unit on the active principles of plants is planned, with the objective of perfecting formulas. Thanks to the two sites already acquired, Clarins aims to produce at least one-third of the plants used for its products autonomously within five years.
This approach aligns with the trends in the luxury and extra-luxury beauty market, which forecast exponential growth by 2027, accompanied by an increase in sales from $20 to $40 billion and an annual growth rate of nearly +8%.
The traceability offered by integrated sourcing not only guarantees total transparency about the origin of the products but also reinforces consumer trust. This approach reduces costs related to sourcing by eliminating intermediaries and accelerates production cycles, which can lead to better responsiveness to market demand. Moreover, a sustainable approach can be counted on: by minimizing transportation and promoting environmentally friendly agricultural practices, it will be possible to reduce the ecological footprint of the production process.
Clarins is thriving after the pandemic period: in 2022, the house founded by Jacques Courtin and now led by Virginie Courtin achieved a growth of +15% and a turnover of 1.75 billion euros. The house is now number one in high-end beauty products and treatments in Europe.
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