Celine announces entry into beauty segment

With its first beauty product—a vibrant lipstick—set to be available in the fall of 2024, the Celine brand (LVMH) announces its venture into the beauty segment. This initiative comes in the context of a highly lucrative global market for luxury and ultra-luxury cosmetics, with annual growth expected to reach +8% and the potential to double by 2027.

According to a report by Transparency Market Research released last year, the global beauty market is expected to reach €613 billion by 2031, accompanied by an average annual growth rate of 5%. While the beauty sector as a whole is expected to grow at this pace, the prestige segment is expected to show even stronger performance, with an estimated annual growth of +8%. This is where fashion houses see the opportunity to launch cosmetic lines and ensure significant margins.

Already engaged in high perfumery since 2019 under the guidance of artistic director Hedi Slimane, Celine now aims to conquer the beauty universe. Celine Beauté was conceptualized by Slimane last year. She will unveil the "Rouge Triomphe" collection by the end of 2024, consisting of a range of fifteen lipstick shades, all available as of January 2025. The announcement of this launch was made outside the Fashion Week schedule through a film titled "The Arc de Triomphe Collection."

The Celine brand has shown strong financial health for several fiscal years. With Hedi Slimane at the artistic helm since 2018, the brand's desirability and performance in international markets have significantly improved. Despite the challenges posed by the COVID-19 pandemic, Celine recorded revenue of €728 million in 2021, the year marking the end of the health crisis, marking an increase of 78% compared to the crisis onset year. Before the pandemic and the arrival of the star stylist, the brand's revenue was around €400 million.

In its latest financial report, LVMH highlights Celine's notable advancements and Slimane's key role in consolidating the brand's identity. Founded in 1945 by Céline Vipiana, the brand now employs 2,500 staff worldwide and has 178 mono-brand boutiques spread across five continents.