Cartier joins the Carbon Neutral Challenge

The latest IPCC report makes it clear that we have very few years left, just three to five, to slow the path to irreversible damage from global warming. Following the celebration of Earth Day, set each year on April 22, Cartier decided to join the challenge proposed two and a half years ago by Marco Bizzarri, the CEO of Gucci.

In 2019, Bizzarri sent a letter to the CEOs of companies operating in all sectors to raise awareness of the fight against climate change and the responsibility of each company on greenhouse gas emissions. Drawing on scientific research carried out in recent years by researchers, biologists and climatologists around the world, the challenge focuses on several objectives: reducing or offsetting harmful emissions throughout the supply chain, working with decision-makers and public authorities, favouring natural solutions, and publishing the results of actions taken on an annual basis.

Cyrille Vigneron, President and CEO of Cartier International, told the press that he hopes more private sector companies will join the initiative to make a positive impact on the planet.  Committed to an ethical and responsible approach, Cartier joined the initiative a few weeks after leaving the Responsible Jewellery Council due to the lack of clarity and transparency in the organisation's position on the continued marketing of Russian diamonds following the international sanctions imposed after the invasion of Ukraine.

At the end of 2021, Cartier and Kering came together to broaden and strengthen their action, launching the Watch & Jewellery Initiative 2030, a coalition committed to common goals related to sustainable development and the realisation of ambitious environmental projects. Joining the Carbon Neutral Challenge was a natural next step. The initiative launched by Gucci has already been joined by several other brands: the Italian companies Sanpellegrino and Lavazza Group, TheRealReal and Levin Sources.