Bulgari Opens Its Ninth Hotel in Rome

On the 9th of June, Bulgari Hotel Roma opened its doors in Piazza Augusto Imperatore. This latest addition is the ninth property to the luxury brand’s collection of hotels and resorts worldwide. The new rationalist-style hotel dates back to the 1930s. It offers 114 luxurious rooms and suites designed by Milanese architecture studio ACPV Antonio Citterio Patricia Viel, who also designed Bulgari's other properties. The restoration of the building was managed by Rome's Studio Polis, led by architect Gennaro Farina.

According to Babin, Jean-Christophe Babin, CEO of Bulgari Group, the Bulgari Hotel in Rome merges high-quality hospitality with gastronomy and cultural enrichment: “The Bulgari hotel in Rome is not just a new gem of the Eternal City, but a true contemporary and innovative Roman monument that combines the pinnacle of hospitality and gastronomy.” In addition to accommodation and dining facilities, the hotel hosts a public library dedicated to Roman arts and architecture. The entrance features statues from the acclaimed Torlonia collection, including one of Emperor Augustus.

The opening of the Hotel Bulgari Roma welcomed 600 guests, including brand ambassadors Zendaya and Priyanka Chopra Jonas, who wore a piece from Bulgari's Monete collection. The line pays tribute to the cultural significance of ancient Greek, Roman, and Persian coins. Vincenzo Falcone, general manager of Hotel Bulgari Roma, described the establishment as the "ninth jewel in the Bulgari crown."

This ninth opening further strengthens Bulgari's presence in the hospitality industry. Plans are underway for three more Bulgari hotels in Miami, the Maldives, and Los Angeles, scheduled to open between 2025 and 2026.

Owned by the LVMH group, Bulgari Hotels is one of the luxury giant's hotel groups. Bernard Arnault's empire is now one of the leaders in high-end hospitality. Another LVMH flagship, Cheval Blanc hotels, are now present in five destinations, not to mention the Belmond group's 30-plus hotels. LVMH also operates luxury trains such as the Venice Simplon Orient Express, the Belmond Royal Scotsman, and the Cusco-Machu Picchu.