Bulgari Joins Forces With A Collective Of Talents

Bulgari, whose presence in Switzerland dates back to 1906, has chosen to give the brand new visibility by joining forces with a collective of personalities from various fields. Called the Bulgari Swiss Alliance, this initiative aims to mark a turning point in the way the brand's presence is amplified. Giulio Minagra, who has been Bulgari's Swiss market director for a year, explains: ‘The idea is to amplify our connections with the Swiss market. It is a significant country for Bulgari, and even a historic one, since it should be remembered that, after Rome - the brand's headquarters - Sotirio Bulgari (founder of Bulgari in 1884) had chosen to open a point of sale in St. Moritz, Switzerland, in 1906. Today, with the Bulgari Swiss Alliance initiative, these young talents from the worlds of culture, sport, and gastronomy will be showcasing the brand's events throughout Switzerland through their presence. Forging strong ties with our local customers is paramount for us.’

Models, a Michelin-starred chef, a prima ballerina, a musician, an actress, and a skier represent the brand's new faces in Switzerland. ‘Their presence at prestigious events reinforces Bulgari's cultural influence while opening up new opportunities for collaboration and growth. Thanks to their expertise and voice, they will breathe new energy into the brand, emphasising cultural relevance and creating new experiences,’ the press release reads. Among these talents is the now very popular former Miss Switzerland Christa Rigozzi (2006), who has already been chosen as one of the faces of the brand for the past four years. Lara Wolf, an actress, writer, and singer of Persian-Swiss origin, has distinguished herself in several film productions. She made her mark on the international stage with her role as Queen Berenice in Roland Emmerich's Those About to Die, alongside Anthony Hopkins. She also shone in Reading Lolita in Tehran, alongside Golshifteh Farahani, a film that was acclaimed at the Rome Film Festival.

During the press conference, the duo created for the occasion between harpist Alexander Boldachev, a visionary musician who pushes the boundaries between classical and contemporary music, and Prima ballerina Jasmina Cammarota, internationally-acclaimed with Béjart Ballet, also highlighted two of the great talents of the Bulgari Swiss Alliance. Jasmine Cammarota explains: ‘More than beauty or perfection, it is the path to achieving them that fascinates me. Offering emotion through dance, through the expression of the body, is a rewarding path. Bulgari's power in this same quest for precision of gesture and sublimation of beauty is a great inspiration.’

Another very prominent talent today, starred chef Danny Khezzar, who has just returned from Paris where he had just opened his restaurant, testifies: ‘Bulgari is modern and visionary. My collaboration with the brand inspires me because the quest for perfection is also my ambition. Being the conductor of a brigade in the kitchen also means knowing how to manage the tempo, to keep the rhythm.’

In total, eight talents based in Switzerland make up the Bulgari Swiss Alliance, ‘a community that is dedicated to remaining at the side of the brand for many years.’ concludes Giulio Minagra.