Bally launches a limited-edition e-bike

For the first time in its history dating back to 1851, Swiss luxury brand Bally has designed a bike. This limited-edition Bally Peak Outlook e-Bike comes from its global collaboration with 3T cycling, an Italian brand specialised in premium performance cycling products. The collaboration between Bally and 3T is planned for two years, and the e-bike is sold at a price of 9’499 euros in selected Bally stores worldwide.

Hundred percent of net profits of the bike will be devoted to the Bally Peak Outlook Foundation. The foundation was established in 2020 and demonstrates Bally’s long-term commitment to mountain preservation. Its mission is to safeguard fragile alpine environments and raise awareness around the issues threatening the future of these extreme landscapes. “This considered partnership with 3T Bike reinforces our commitment to sustainability. (…) we are striving to act both pro-actively and responsibly to contribute towards a more climate-conscious future for all”, stated the luxury brand’s CEO, Nicolas Girotto.

The model entitled “the Exploro Racemax Boost” includes an entirely handmade frame in naked carbon, resulting in innovatively lightweight bodywork, and comes in three sizes. It was designed by Bally in Switzerland and manufactured in Italy by 3T, and represents a move towards more sustainable lifestyles. Tested by Bally Peak Outlook collaborator and environmentalist Dawa Steven Sherpa in the Swiss Alps, the bike demonstrated that it is made for extreme, sporting and urban climes.