According to Launchmetrics, LVMH dominates the ranking of brands with the highest media impact during the Paris Olympics

With 9.5 million tickets sold, nearly a billion television viewers worldwide and 2.4 billion views of publications on the official Paris 2024 networks, the specific monetary value attributed to each brand according to its media interactions (articles, posts, newsletters, television services) was very high.

Launchmetrics found that the brand that had the greatest impact was - unsurprisingly - Dior, which had the honour of providing clothing for a large number of VIPs and celebrities invited to the Paris Olympic Games. The performances of Céline Dion, Lady Gaga and Yseult, all dressed in Dior, generated almost $36 million in MIV. According to Launchmetrics data, several of the major houses in the LVMH galaxy are among the 20 most impactful brands.
Dior tops the list with $53 million in MIV, followed by Louis Vuitton in fifth place with $38 million in MIV, Berluti in 13th place with $3.6 million in MIV, and high jewellery house Chaumet with $4.1 million in MIV.

As for the other luxury brands, Ralph Lauren, which has dressed American sports teams, is in fourth place with 39 million dollars in MIV. Swiss watchmaker Omega, the official timekeeper, came 6th with $30 million in MIV.

Chanel is in ninth place, with an MIV of $5.1 million. Three Italian brands also joined the top 20 list: Emporio Armani, in 14th place, and Prada and Dolce & Gabbana in 16th and 19th place respectively.