Tiffany unveils its first collection in collaboration with Pharrell Williams

The collection, already available in the United States and from June worldwide, includes around twenty pieces based on the trident of Poseidon, according to a press release from the brand.

This inspiration from Greek mythology is intended to add a punk spirit to the designs. The very pointed structure of the trident, combined with the roundness of the black titanium links, defies the brand's usual codes.

For this first collaboration with the American rapper and producer, Tiffany is offering various models of bracelets, rings, necklaces and earrings in 18-carat yellow gold or titanium, with several variations of metals and diamonds. Each piece is made from stainless steel, and some are set with diamonds upside down to enhance the sparkle.

"The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewellery. It represents a balance between Pharrell's creative vision and Tiffany & Co's inventive craftsmanship," says Alexandre Arnault, Executive Vice President of Product, Communications and Industry for Tiffany. Each piece embodies Pharrell's distinctive style and unique point of view."

For Pharrell Williams, Tiffany Titan is an ode to water, in memory of his childhood spent near the sea, in Virginia Beach: "I'm very inspired by water, and the name of this collection 'Titan' is inspired by Poseidon, 'the Master of the Oceans', King of Atlantis. "Atlantis" is also the name of the town where I grew up in Virginia Beach. The detail in all the jewellery is very intentional, the use of black titanium... it's a physical manifestation of beauty in the dark."

Regarded as a "visionary artist", producer, composer, philanthropist, fashion designer and entrepreneur, the 51-year-old American has no doubt continued to surprise his public. The collection was unveiled on May 2nd in New York and will be available in all Tiffany boutiques and on Tiffany.com from June.